DIMOCO
Brand Manual

The DIMOCO brand is one of our most valuable asset and

attributes and artwork that reflects the spirit of our company and differentiates us from our competition by enabling a lively dynamic design that interacts with the content and the images.

The consistent use within and outside the organisation will strengthen our position as a leading payment and messaging innovator. These guidelines are designed to function as a tool for all involved parties to understand the correct use of the DIMOCO brands.

Please read them carefully.

 

Each DIMOCO entity is its own unique brand, not liked to any no umbrella brand (formally known as DHQ). All entities can be referred to – especially when abbreviated – to DIMOCO as word and figurative mark.

 


DIMOCO Group – Logo kit 
DIMOCO Payments – Logo kit
DIMOCO Messaging – Logo kit
DIMOCO Research – Logo kit

 

The DIMOCO logos are a prominent expression of the DIMOCO brand. For this reason it is of vital importance to use them correctly and consistently. Each DIMOCO company has its own logo, consisting of two elements: the DIMOCO wordmark and the pink icon.

 

When implementing the logo, being aware of its size and legibility is key. Generally, the logo should never appear less than 28 mm long in printed materials, and no less than 80 px long in the digital realm. Please observe the clear space around the logo to maximise visual effectiveness. No other elements should intrude into this specified space. Both of these recommendations apply to all DIMOCO brand logos.

 

 

 

The typeface utilised in the wordmark of each of the DIMOCO company logos is a custom typeface.

Exo 2 is our primary typeface, to be used in all documents (except email content). It sets a modern and dynamic tone for the DIMOCO brands. Other typefaces can be used only when typographic limitations occur (Excel tables, simulations of third-party websites and apps, absence of support for additional fonts…).

 

 

It is recommended to use the following font weights:

Exo 2 Light (Body text)

Exo 2 Regular (Body text in light on dark)

Exo 2 Medium (titles, emphasized body text)

Exo 2 Semi Bold (titles, emphasized body text)

Exo 2 Bold (titles, graphics)

Exo 2 Extra Light, Thin, Extra Bold and Black are NOT to be used)

 

Contact

Charlotte Newby

Head, Corporate Communications

DIMOCO Payments

Tel: +43 1 33 66 888-2059
E-mail: hello@dimoco.eu

Charlotte Newby

Head, Corporate Communications
DIMOCO Payments

Tel: +43 1 33 66 888-2059
E-mail: hello@dimoco.eu