In some European countries’ MNOs have already realized that investment in brand awareness and brand recognition of Direct Carrier Billing is absolutely vital. How so?

Back in the day and decades ago, when the first color phones were introduced, the rise of Direct Carrier Billing (DCB) started as a payment method enabling consumers to buy ringtones for feature phones and wallpapers. With the ever growing penetration of smartphones, it became a favorite payment method for app monetization and, with the […]